TikTok is introducing a new feature that allows them to cut down on the quantity of AI-created content appearing in their timelines. This initiative comes as the service announced that it currently hosts more than 1 bn AI videos.
Trial and Implementation
The update is being tested over the coming weeks before a full-scale release. This advancement coincides with a rise in AI content, spurred by new AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the fastest-growing content creators on a competing service only show AI-generated videos. A significant portion of this content is classified as low-quality AI content, a term for inferior, mass-produced content that is typically illogical or surreal.
Based on user feedback that many people like content created using AI tools, ranging from digital art to science explainers, and we want to give people the power to increase or decrease of that, depending on their own choices,” said a spokesperson.
AI on the Platform
The platform disclosed that there are now 1.3 billion videos on its app labeled as made with AI. Overall, more than 100 m pieces of content are uploaded to the app daily, making clips made by AI a relatively small percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to decrease or raise the level of artificial media they watch by accessing the topic control feature in the application and picking the AI content topic. Other topics that currently be adjusted under the filter encompass news, style, aesthetics, and dance.
Platform Guidelines
The platform’s policies mandate users to identify lifelike AI-made content, and it forbids malicious deepfakes of well-known individuals or critical incidents. Any believable artificial content that is without a tag can be removed under its terms of service.
In addition, the app will henceforth apply an “AI-made” tag to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This action is aimed to stop users from attempting to bypass the labeling process.
Educational Initiatives
The company is furthermore introducing a $2m awareness program for professionals and institutions to develop educational content about ethical AI use. This project will benefit charitable organizations dedicated to educating computer science.
Content Safety Approach
TikTok has justified its moderation strategy, following controversy over intentions to make redundant numerous safety staff in Britain. TikTok is planning to eliminate 439 jobs in its content moderation division in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official explained that human moderation would continue to be important, but automated tools can protect employees by removing the most graphic content before it has to be seen by humans. The company stated a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to intervention by its AI tools.
We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
